Inthe Ministry of Health began a programme4 to train TBAs to reduce the incidence of infant and child mortality. A practical 3-week training programme was conducted to teach women simple antenatal care, safety and cleanliness, how to prevent neonatal tetanus, and to recognize abnormalities during pregnancy and labour. There were no data reported on the results of the traditional birth attendant trained to practice in communities.
It is no wonder then the businesses are increasingly focusing on satisfying the CNs. In the highly competitive environment, retaining the customers is a major issue with the businesses. The Kano model of customer satisfaction is useful in understanding and interpreting thoroughly the customer needs.
By understanding the different types of CNs, businesses can factor them in product design and modifications and may gain competitive advantage over others. This article would make an interesting read to both the students of marketing as well as others.
Introduction It is now well understood that retaining old customers is more profitable than attracting new customers. The customer loyalty-customer satisfaction association is one of the most vital relationships for marketing theory and practice Anderson et al. The extant literature posits customer satisfaction as the primary driver of customer loyalty Reinartz and Kumar The challenge than for the businesses is to deal with customer satisfaction.
The businesses have to answer questions like what products and services can be offered to the customer to provide a high level of customer satisfaction?
Which features and attributes of the offerings are likely to provide or drive greater satisfaction to the customers? Among the methods used to answer these questions and analyze the CNs, the Kano model has been widely considered by the industries as an effective tool owing to its convenience in classifying CNs based on survey data Kano et al.
The Kano Model of Customer Consumer Satisfaction The Kano Model of Customer Satisfaction classifies product attributes based on how they are perceived by customers and their effect on customer satisfaction.
These classifications are useful for guiding design decisions in that they indicate when good is good enough, and when more is better. Noriaki Kano in and to this day it remains to be a useful tool in Product and Service Development. The model brings out the nonlinear relationship between the product performance and customer satisfaction.
The model divides product attributes into four categories:In the available literature, the focus is on the successes of the education system and simple survey reports. Analytical approaches addressing problems with the . Bangladesh - Ethnic groups: The vast majority of the population of Bangladesh is Bengali—a term describing both an ethnic and a linguistic group.
The Bengali people are historically of diverse origin, having emerged from the confluence of various communities that entered the region over the course of many centuries. The Vedda peoples were perhaps the earliest group to settle in the area. Kano Model of Customer Satisfaction and its ImportanceDr.
S. Shyam PrasadAbstractMeeting customer needs (CNs) profitably is marketing. It is no wonder then the businesses are increasingly focusing on satisfying the CNs. In the highly competitive environment, .
Right to education is a fundamental human right. However, the importance of primary education cannot be overstated because it creates the literacy base of a nation (Rahman et al, ).
LITERATURE REVIEW: We will write a custom essay sample on Primary Education System in Bangladesh specifically for you.
for only $ $/page. Order. Case Studies of Quality Primary Education in Bangladesh xii as factors behind its success; at the same time a number of weaknesses also Other issues of quality education get less importance.
Again, due to overemphasis on the education of small Case Studies of Quality Primary Education in Bangladesh.
ESTEEM. --study. 3 of 12 Prospects, Importance, Problems and Impacts of Shrimp Cultivation in Bangladesh Overview of Shrimp Cultivation in Bangladesh: The shrimp/prawn producing unit in Bangladesh is locally known as “gher” farming. Gher farming is a combined form of aquaculture and agriculture.