Save the analysis, charts, numbers, and glowing reviews for the report itself. The executive summary is also an important way for you, as the entrepreneur, to determine which aspects of your company have the clearest selling points, and which aspects may require a bit more explanation. Investors, lenders, executives, managers, and CEOs are busy. That means the executive summary is an essential gateway for your business plan to get read.
Author, speaker and small business coach How to Write a Business Plan: So far we have covered Part I: Operations and Cash Flow Projections. In Part IV, we will discuss developing your executive summary.
Your executive summary provides a snapshot of your business. It is essentially a sales document that highlights the main points of an in-depth business plan and is written for people who want to understand quickly whether or not your business idea is worth their time.
The executive summary should contain enough information for the reader to get interested in reading the full plan and therefore should be the most compelling part of the business plan. The executive summary should provide answers to the following questions: Who are you and who is your management team?
What is the business idea?
Where is your market opportunity? When will your business be profitable? Why will your target customer do business with you? How much money do you need and what will you do with it?
Your executive summary should be written last - after the bulk of your business plan has been developed. It should be no more than two pages. If you can't sell your idea on paper in two pages, well then perhaps you need to reconsider your business idea. Your executive summary should list the highlights of your business plan in the order that your plan is organized.
Avoid using unnecessary technical material or industry jargon. It is likely that the person reading the business plan may not know anything about your business and if they are in a position to make a funding decision, it is best to not frustrate them.
Use plain language and do not hesitate to add supporting sentences to further explain. As a test, ask a friend or family member to read your business plan's executive summary to make sure your business idea is clear, conveys passion and, above all, entices the reader to read further into your business plan.For instructions and tips on how to write an executive summary for your own business plan, see Writing the Executive Summary of the Business Plan, part of the Writing a Business Plan series.
For a template that you can use to write a complete business plan see Simple Business Plan Template.
Oct 23, · Everything you wanted to know about writing a business plan, in one place—from the executive summary to appendix. How to Write a Business Plan [Updated for ] by: and other data about your business.
Because your executive summary is such a critical component of your business plan, you’ll want to make sure /5(). This article is part of a series on how to write a great business plan.. The Executive Summary is a brief outline of the company's purpose and goals.. While it can be tough to fit on one or two.
Overall, an executive summary is a quick overview of your business plan as a whole. It should be concise but it should also be able to clearly explain the goals and objectives of the plan. Additionally, it should be written in a professional manner and be able to express and answer the needs of the readers.
This article is part of a series on how to write a great business plan. The Executive Summary is a brief Your Summary can serve as .
A good executive summary effectively captures the core business proposition, key financial projections, where the business stands at present and elements that are critical for success of the company moving forward into the future.